Hi, I'm Gio Vidaurri.
Bridging product strategy, UX research, AI-driven workflows, vibe coding, motion, SEO, analytics, and technical execution—from concept to launch and scale.
Focus areas
Selected work
From research and strategy to UX, AI, motion, SEO, analytics, and technical delivery.
Design is a system of decisions.
Design is where business goals, user needs, technology, and brand become one coherent product. I use research, data, AI, and technical judgment to reduce complexity, make better decisions, and build experiences that can ship, perform, and scale.
Every choice should serve a clear purpose, improve the experience, and create long-term value—not simply add another visual layer.
Selected clients & collaborations
Brands and collaborators: NIKA AGENCY, DOTO, LIBRERÍAS GANDHI, TRIBU — CULTURA COLECTIVA, LA CORONA, IBERO, MEDRENT, VETMEDICYN, LATTITUDE, ITZEL, PODEMOS PROGRESAR, CAPITAL DIGITAL, 3DEVS, THE CLEAN INDUSTRY, TV AZTECA — REVISTA CENTRAL, EXCÉLSIOR, ANDRÓMEDA, CYCLOKINETICS, GRAY MATTER, MST, CANVAS AGENCY, COMUNA 52, IDEARIALAB, CREATIVE PROPULSION LAB, ARTHUR & SONS, GRUPO SAC PUBLICIDAD, EL FILDEO, ÓPTICAS KAUFFMAN, ALGRANÁ.
I help brands design, launch, and scale websites and digital products through strategy, UX, product design, AI, motion, and data.
My work is grounded in real user needs and measurable goals.
I challenge assumptions, simplify complexity, and turn strategy into clear, intuitive, scalable experiences across SaaS, ecommerce, finance, education, healthcare, and media.
From startups to enterprise teams, I focus on continuous improvement, conversion, and performance.
I build products that are useful, measurable, and ready to evolve for long-term growth.
Services
I help teams define, design, build, and improve websites and digital products through research, AI, motion, data, and technical execution.
I design websites, landing pages, SaaS platforms, and digital products from strategy to launch—combining UX rigor, visual craft, motion, and scalable systems to improve clarity, user adoption, and organic growth.
I replace internal assumptions with empirical evidence through user interviews, UX audits, and journey mapping. I structure profitable roadmaps that align business vision with real market needs before engineering begins.
Art direction, adaptive visual identities, and functional motion design. I leverage AI workflows to accelerate exploration, prototype complex interactions, and give products an unmistakable, dynamic digital signature.
I improve acquisition and conversion through ecommerce UX, technical SEO, content architecture, behavioral analytics, experimentation, and funnel optimization—turning more visits into qualified leads, sales, and retention.
I bridge the gap between design and engineering through design systems, vibe coding, front-end direction, and modern headless CMS architecture. I ensure fast, accessible, SEO-optimized, and scalable deployments.
“Design needs? Gio is the answer. He brings total peace of mind and unmatched quality to everything he touches. The man has skills that are out of this world! 🙌”
“Giovanni is a proactive, dedicated, and curious professional, always focused on improving the user experience while aligning with business objectives. He continuously learns and enhances his skill set, offering solutions from multiple perspectives, including backend, SEO, and advertising. He is highly adaptable and a fantastic team player.”
“Giovanni is a committed professional who takes ownership of projects. His adaptability, self-learning ability, and versatility make him highly skilled in his field.”
“Giovanni is a proactive professional who consistently gives everything needed to ensure any project he's involved in is a success. He is an excellent photographer and designer—truly a pleasure to work with.”
“Giovanni has a strong capacity for abstraction and timely problem-solving. He consistently finds effective solutions to the challenges he encounters.”
“It's a pleasure working with Giovanni. He's highly professional, talented, and dedicated. He always puts in maximum effort, and it shows in the quality of his work. His keen eye for detail and ability to communicate ideas effectively make him a great asset. I highly recommend working with him.”
“Giovanni excels at project execution. He effectively organizes workflows and pays great attention to detail, ensuring the best possible outcomes.”
“It's a pleasure working with Giovanni. He's highly professional, talented, and dedicated. He always puts in maximum effort, and it shows in the quality of his work. His keen eye for detail and ability to communicate ideas effectively make him a great asset. I highly recommend working with him.”
“Giovanni is an outstanding professional—innovative, dedicated, and committed to delivering high-quality results. He is always willing to help and provide valuable solutions to the team.”
“Working with Giovanni has been a great experience. He is highly proactive, creative, and possesses deep expertise in his field. His strategic mindset makes him a valuable partner in any project.”
“Giovanni is a highly skilled, responsible, and efficient professional in every aspect. Every project he takes on is handled with the utmost professionalism, creating unique and functional solutions that meet requirements perfectly. An excellent leader and teammate.”
“Gio is an outstanding Product Systems Consultant with a blend of strategic thinking and hands-on execution. He brings strong product design skills, a data-driven mindset, and an enthusiastic, proactive attitude that elevates every project he touches.”
From strategy to launch, I connect business, UX, AI, design, engineering, and data to build digital products that perform, scale, and drive measurable growth.
I lead the full process—from research and product direction to UX/UI, motion, systems, and delivery—keeping decisions connected and execution moving without loss of context.
I use business goals, user insight, market context, and data to define what truly matters before teams invest time and capital in building.
I combine visual craft with SEO, CRO, analytics, accessibility, and experimentation to improve clarity, conversion, adoption, and long-term growth.
I bridge design and engineering through design systems, AI-assisted prototyping, vibe coding, front-end direction, and QA—moving ideas from Figma to production with less friction.
I work directly with founders, stakeholders, and teams through transparent decisions, structured workflows, and clear communication—keeping alignment high and surprises low.
How I work
I turn business goals into scalable websites and digital products through strategy, UX research, web and product design, AI, motion, SEO, data, and technical delivery.
Photo & video
Photography, video, and campaign assets created strategically to strengthen brand storytelling, consistency, and conversion across websites, ecommerce ecosystems, and digital channels.
