Product Design / UX Architecture / Technical SEO / Healthcare
Lattitude — Cardiovascular Technology Ecosystem
End-to-end product design and digital architecture for Lattitude, a specialized cardiovascular and cardiorespiratory platform connecting clinical discovery, diagnostic technology, financing, content and qualified lead generation.
Client
Lattitude / MedRent
Industry
Healthcare / Cardiovascular Technology / Cardiorespiratory / B2B
Location
Mexico City, Mexico
Year
2025–2026 (5 months)
Time frame
Core product development + ongoing optimization
Budget
$15K USD
Role
Lead Product Designer / Product Strategy / UX Architecture / Technical SEO
Platforms
Responsive Web / Cardiovascular Product Catalog / CMS / Lead Generation / Editorial Content / Events
Technology & Tools
Figma / FigJam / Astro / React / Tailwind CSS / Strapi / Google Tag Manager / HubSpot / Vercel
Deliverables
Product Strategy
Information Architecture
Cardiovascular Clinical Taxonomy
Responsive UX/UI Design
Design System
Medical Catalog Architecture
Product Photography & Catalog Visual Assets
Product Discovery & Filtering
Specialty & Application Journeys
Lead Generation & Financing
Content & Events Architecture
Technical SEO & Structured Data
CMS & Analytics Architecture
Project overview
Lattitude is a specialized cardiovascular and cardiorespiratory technology platform within the MedRent ecosystem.
The challenge was to organize a complex medical portfolio around how healthcare professionals discover, evaluate and acquire diagnostic technology.
I led the product strategy, UX architecture and design of an ecosystem connecting clinical applications, products, manufacturers, financing, content and qualified lead generation.
The result is a scalable digital product built around cardiovascular clinical intent rather than conventional product categories.
A Specialized Cardiovascular Ecosystem
Rather than presenting another broad medical catalog, we created a distinct cardiovascular and cardiorespiratory experience with its own visual and clinical language.
The system connects cardiovascular diagnostics, pulmonary function, critical care, vascular medicine and airway management through a unified clinical taxonomy.
Brand expression, typography, color, navigation and content architecture were designed together to give Lattitude a clear identity within the broader MedRent ecosystem.
Clinical Discovery & Diagnostic Technology
Discovery was structured around how specialists search: by specialty, clinical application, manufacturer, product and diagnostic need.
We designed navigation, search, filtering and product relationships to connect cardiovascular diagnostics, pulmonary function, vascular care and other clinical areas with relevant equipment.
Responsive catalog and Product Detail Pages support deeper evaluation through technical specifications, clinical use cases, product imagery, financing and specialist guidance.
Conversion, Content & Qualified Intent
High-consideration medical journeys rarely end at a product page.
We connected product selection, forms, demos, financing and specialist guidance with editorial content that supports research before commercial contact.
The blog extends the cardiovascular taxonomy into searchable clinical topics, creating paths from education and organic discovery to relevant products and qualified leads.
Clinical Authority & Product Storytelling
Trust is reinforced through expert context, manufacturer credibility and clear product representation.
Specialist profiles and clinical content help humanize the platform, while custom product photography and catalog visual assets improve consistency, accuracy and evaluation across key medical equipment.
Built on Astro + Strapi, the system can scale products, expert content and structured SEO without fragmenting the experience.
Product & Business Impact
Lattitude evolved into a specialized cardiovascular ecosystem connecting clinical discovery, product evaluation, content, expert guidance, financing and qualified lead generation.
Its architecture gives the brand a distinct territory around cardiovascular and cardiorespiratory care while improving product clarity and supporting scalable organic growth within the broader MedRent ecosystem.
Design note
I led product strategy, UX/UI, SEO, conversion and visual direction, including the production of catalog photography, while also contributing directly to code to improve performance, structure and release quality across the Astro + Strapi platform.
Acknowledgements
Special thanks to Eder Hernández Avendaño and María de la Paz Medina Guzmán for their collaboration in the development of Lattitude. Their contributions across frontend development, Astro + Strapi architecture, CMS, QA, performance, and technical optimization helped bring the product vision into production.
