CycloKinetics — Art Direction, Mission-Driven Visual Storytelling & UI Systems for Aerospace and Defense

CycloKinetics engineers high-energy-density fuels (CycloJP, CycloRP, and CK-10) designed to significantly improve range, speed, altitude, endurance, and payload capacity across aircraft and space platforms—without requiring modifications to existing propulsion systems or infrastructure (drop-in integration).

The business challenge was communicating dense chemical and propulsion engineering through a digital experience that instantly established scientific credibility, defense-grade authority, and intuitive understanding. Working in close collaboration with Nika Agency, I developed the original website concept, art direction, responsive interface system, and motion direction. The proposal organized the company's mission profiles, propellant portfolio, scalable manufacturing capabilities, and leadership into a clear visual narrative built around editorial typography, aerospace imagery, modular content, and high-contrast interaction patterns. Although the final production design evolved through a broader collaborative process, several foundational visual, structural, and modular elements from my concept were directly incorporated into the launched website.