Smartphone with Revista Central mobile homepage on tufted leather.

Product Design / UX Research / UI Systems

Revista Central (TV Azteca) — Digital Product Redesign, Editorial Architecture & UI Systems for Mass Media

Product strategy, user research, and UX/UI design leadership for the digital redesign of Revista Central: a premier Mexican lifestyle publication covering culture, wellness, food, travel, and entertainment under TV Azteca media group.

Client

Revista Central — TV Azteca

Industry

Digital Media / Publishing

Location

Mexico City, Mexico

Year

2021–2022

Time frame

8 months

Budget

$11K USD

Role

Product Design Consultant / UX & UI Lead

Team

UX Research, UI Design, Editorial & Technology

Deliverables

Research

Information Architecture

UX/UI Design

Design System

Dark Mode

Responsive Prototypes

User Testing

SEO & Analytics Recommendations

Developer Handoff

Project overview

Revista Central faced the complex structural challenges of high-volume digital publishing: an overcrowded editorial architecture that buried valuable content, high bounce rates, and the critical need to balance an aggressive advertising revenue model without disrupting the mobile user experience.

I led the product design and digital transformation from discovery and research through validated engineering handoff. The solution merged a restructured editorial taxonomy, a mobile-first UI system, a native Dark Theme, Material Design 3 (M3) color logic, and Bootstrap 5 responsive foundations. The outcome was a fast, scalable publishing platform engineered to increase reader retention, boost content discoverability, and drive ad-tech performance.

Tablet showing a Revista Central article page.

Audience Research & Definition

Before executing visual design, the project began with a deep UX audit of the existing digital platform. I conducted stakeholder interviews, global media competitive analysis, heuristic evaluations, and user testing to pinpoint friction points. This foundational research defined a streamlined MVP focused on reading legibility and site performance.

Revista Central columnist directory and mobile article screens.

Competitive benchmark matrix overlaid on a Revista Central sitemap.

Three Revista Central audience persona cards.

Editorial Architecture & Taxonomy

With thousands of legacy articles across culture, travel, and wellness, the publication required strict structural clarity. I designed a new sitemap, intuitive category taxonomies, and user navigation flows structured to increase pages-per-session and improve organic search visibility.

Revista Central color system documentation panels.

Three Revista Central article style guide directions.

Editorial UX/UI & Design System

I architected a modular, mobile-first visual system optimized for long-form reading engagement. • Scalable Components: Standardized layout blocks for articles, categories, author profiles, video embeds, and newsletter capture units. • Ad-Tech Integration: Thoughtfully designed advertising slots that maintain revenue generation without compromising visual rhythm or reading comfort. • Technical Foundations: Applied M3-inspired color logic, engineered a complete Dark Mode variant for low-light legibility, and utilized Bootstrap 5 grid systems to ensure flawless responsiveness across devices.

Hand holding a phone with Revista Central's mobile wellness article feed.

Validation & Developer Handoff

Great design requires seamless execution. I validated interactive prototypes through user usability testing to iterate rapidly before engineering began. To ensure zero loss of fidelity, I delivered comprehensive screen inventories, reusable Figma components, and precise technical documentation for TV Azteca's development team.

Laptop showing Revista Central desktop homepage.

Measurable Business Results

The product design strategy directly impacted core business KPIs, delivering sustained growth verified by Revista Central's internal analytics team: • +54.22% Increase in total Site Visits • +26.83% Increase in Time on Site per user session • +11.68% Growth in Mobile User reach and retention • +46.09% Boost in Newsletter Subscribers A clearer editorial structure dramatically improved content discoverability, lengthened user reading sessions, expanded mobile engagement, and accelerated organic newsletter acquisition.

Laptop showing Revista Central homepage hero carousel.

Design note

My responsibility covered UX research, product strategy, UX/UI design, design system architecture, prototype validation, and developer handoff. Production coding and backend implementation were executed by TV Azteca's internal engineering team.

Acknowledgements

Special thanks to Beatriz Esquivel Franco and Paulina Gómez M. for their collaboration, editorial leadership, and trust throughout the entire Revista Central transformation project.