# Revista Central (TV Azteca) — Digital Product Redesign, Editorial Architecture & UI Systems for Mass Media

> Case study: Product design, UX research, editorial architecture, and design systems leadership for Revista Central (TV Azteca).

Product Design / UX Research / UI Systems

Product strategy, user research, and UX/UI design leadership for the digital redesign of Revista Central: a premier Mexican lifestyle publication covering culture, wellness, food, travel, and entertainment under TV Azteca media group.

From editorial taxonomy and Ad-tech integration to a mobile-first design system — a publishing platform engineered to grow readership and ad performance without sacrificing UX.

- **Client:** Revista Central — TV Azteca
- **Industry:** Digital Media / Publishing
- **Location:** Mexico City, Mexico
- **Year:** 2021–2022
- **Time frame:** 8 months
- **Budget:** $11K USD
- **Role:** Product Design Consultant / UX & UI Lead
- **Team:** UX Research, UI Design, Editorial & Technology
- **Deliverables:** Research
- **:** Information Architecture
- **:** UX/UI Design
- **:** Design System
- **:** Dark Mode
- **:** Responsive Prototypes
- **:** User Testing
- **:** SEO & Analytics Recommendations
- **:** Developer Handoff

## Overview

Revista Central faced the complex structural challenges of high-volume digital publishing: an overcrowded editorial architecture that buried valuable content, high bounce rates, and the critical need to balance an aggressive advertising revenue model without disrupting the mobile user experience.

I led the product design and digital transformation from discovery and research through validated engineering handoff. The solution merged a restructured editorial taxonomy, a mobile-first UI system, a native Dark Theme, Material Design 3 (M3) color logic, and Bootstrap 5 responsive foundations. The outcome was a fast, scalable publishing platform engineered to increase reader retention, boost content discoverability, and drive ad-tech performance.

## 01 Audience Research & Definition

Before executing visual design, the project began with a deep UX audit of the existing digital platform. I conducted stakeholder interviews, global media competitive analysis, heuristic evaluations, and user testing to pinpoint friction points. This foundational research defined a streamlined MVP focused on reading legibility and site performance.

## 02 Editorial Architecture & Taxonomy

With thousands of legacy articles across culture, travel, and wellness, the publication required strict structural clarity. I designed a new sitemap, intuitive category taxonomies, and user navigation flows structured to increase pages-per-session and improve organic search visibility.

## 03 Editorial UX/UI & Design System

I architected a modular, mobile-first visual system optimized for long-form reading engagement.

• Scalable Components: Standardized layout blocks for articles, categories, author profiles, video embeds, and newsletter capture units.

• Ad-Tech Integration: Thoughtfully designed advertising slots that maintain revenue generation without compromising visual rhythm or reading comfort.

• Technical Foundations: Applied M3-inspired color logic, engineered a complete Dark Mode variant for low-light legibility, and utilized Bootstrap 5 grid systems to ensure flawless responsiveness across devices.

## 04 Validation & Developer Handoff

Great design requires seamless execution. I validated interactive prototypes through user usability testing to iterate rapidly before engineering began. To ensure zero loss of fidelity, I delivered comprehensive screen inventories, reusable Figma components, and precise technical documentation for TV Azteca's development team.

## 05 Measurable Business Results

The product design strategy directly impacted core business KPIs, delivering sustained growth verified by Revista Central's internal analytics team:

• +54.22% Increase in total Site Visits
• +26.83% Increase in Time on Site per user session
• +11.68% Growth in Mobile User reach and retention
• +46.09% Boost in Newsletter Subscribers

A clearer editorial structure dramatically improved content discoverability, lengthened user reading sessions, expanded mobile engagement, and accelerated organic newsletter acquisition.

My responsibility covered UX research, product strategy, UX/UI design, design system architecture, prototype validation, and developer handoff. Production coding and backend implementation were executed by TV Azteca's internal engineering team.

Website: https://www.revistacentral.com.mx/

HTML: https://www.giovidaurri.com/case-studies/revista-central/