# Web & Product Design Case Studies

> Explore real-world case studies in SaaS, e-commerce, and digital platforms. Combining UX architecture, AI workflows, design systems, and vibe coding.

Real-world work across SaaS, e-commerce, and digital platforms. How UX architecture, AI workflows, design systems, and vibe coding come together to build scalable, conversion-focused products.

## Featured Projects

- [CycloKinetics — Art Direction, Mission-Driven Visual Storytelling & UI Systems for Aerospace and Defense](https://www.giovidaurri.com/case-studies/cyclokinetics.md): Original Nika Agency concept — executive art direction, mission-driven storytelling, and modular UI translating advanced propulsion science into a credible aerospace and defense digital experience.
- [Nika AI — Digital Identity & Interactive System for Artificial Intelligence Technology](https://www.giovidaurri.com/case-studies/nika-ai.md): Cinematic art direction, generative imagery, and scroll-led motion — a distinctive digital identity built to break away from enterprise AI aesthetics.
- [Revista Central (TV Azteca) — Digital Product Redesign, Editorial Architecture & UI Systems for Mass Media](https://www.giovidaurri.com/case-studies/revista-central.md): From editorial taxonomy and Ad-tech integration to a mobile-first design system — a publishing platform engineered to grow readership and ad performance without sacrificing UX.
- [3Devs — Art Direction, Modular Web System & AI-Assisted Visual Production for Commerce Technology](https://www.giovidaurri.com/case-studies/3devs.md): Repositioning from 3Dadv into a commerce technology firm — modular web system, AI-directed imagery, and visual framing for the Agent Model and proprietary platforms Seller Center, Nova Content Commerce, and ShippHub.
- [Vetmedicyn — End-to-End Digital Ecosystem, Branding, Original Photography & Vibe Coding for Independent Veterinary Medicine](https://www.giovidaurri.com/case-studies/vetmedicyn.md): End-to-end brand and website in one month — vibe coding with Astro, GSAP, and Tailwind, technical SEO, accessibility, naming, and original photography for an independent veterinary practice.
- [Empack — A Scalable Digital System for a Multi-Brand Ecosystem](https://www.giovidaurri.com/case-studies/empack.md): Shared digital architecture for three distinct brands — responsive UI, motion design, and SEO strategy across Empack, Troubadour, and Walker.
- [Librerías Gandhi — Conversion Funnel Redesign, UX Architecture & Omnichannel Checkout on VTEX FastStore](https://www.giovidaurri.com/case-studies/librerias-gandhi.md): End-to-end checkout redesign and UX architecture on VTEX FastStore for Mexico's premier bookstore chain—optimizing payment gateways, mobile conversion, and omnichannel fulfillment (Click & Collect).
- [Doto — Scaling Conversion Across a VTEX E-commerce Ecosystem](https://www.giovidaurri.com/case-studies/doto.md): Led Doto's e-commerce evolution across discovery, PDPs, checkout, self-service, and new business services—combining CRO, UX research, experimentation, and scalable VTEX systems.
- [MedRent — Digital Product Ecosystem](https://www.giovidaurri.com/case-studies/medrent.md): Redesign of a complex medical equipment catalog into a scalable B2B platform for Product Discovery, clinical education, financing, SEO, and qualified lead generation.
- [Andrómeda — Multi-sided SaaS Product Design, UX Architecture & Design Systems for the Hospitality Industry](https://www.giovidaurri.com/case-studies/andromeda.md): Three-sided hospitality SaaS — diners, restaurateurs, and hostess teams unified across web, mobile, and tablet on a Magento backend, with a Night + Inter design system and Dev Mode handoff.

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