# My work connects product, technology, and business to build digital products that perform—and systems that scale.

> I'm Gio Vidaurri, a Senior Product & Web Designer. I bridge product strategy, UX research, AI, and code to build, launch, and scale digital products.

I help teams turn complexity into clear decisions, aligned execution, and measurable outcomes.

I began my career designing interfaces. Working across e-commerce, fintech, media, and digital platforms taught me a fundamental truth: usability, performance, and scalability depend on more than visual craft; they are shaped by the strategic decisions behind the product.

That perspective expanded my practice from designing screens to architecting product systems—connecting user behavior, technical constraints, and business priorities through UX research, empirical data, and structured thinking.

At doto.com.mx, one of Mexico's leading consumer electronics e-commerce platforms, I led the product design strategy and developed a scalable design system native to the VTEX FastStore framework.

The project drastically improved user experience and conversion rates.

The work contributed to the platform winning the VTEX E-Commerce Award for innovation and best UX.

It became a defining point in my career—confirmed proof that true product performance comes from seamlessly bridging strategy, design, engineering, and commercial execution.

Alongside my work with established organizations, I have co-founded ventures and led independent projects—taking end-to-end ownership of product decisions directly connected to revenue growth and business performance.

## Systems and execution

I build scalable product systems grounded in data, rigorous testing, and real-world engineering constraints. By aligning UX, technical architecture, and business priorities, I help teams strip away complexity and execute with absolute clarity.

## Beyond the work

I stay deeply engaged with emerging technology, artificial intelligence workflows, and modern front-end development (vibe coding). Physical fitness and competitive chess provide a complementary discipline—reinforcing focus, consistency, and strategic long-term thinking.

## Current focus

I'm drawn to complex product environments where digital architecture, technical execution, and business performance must operate as a single engine—collaborating with founders, directors, and teams that value clarity, ownership, and lasting impact.

HTML: https://www.giovidaurri.com/about-me/