Hi, I'm Gio Vidaurri.
I design and build end-to-end digital platforms that perform and scale. By combining UX strategy, AI-assisted engineering, and technical SEO, I turn complex challenges into high-converting products.
Focus areas
Selected work
From research and strategy to UX, AI, motion, SEO, analytics, and technical delivery.
Design is a system of decisions.
Design is where business goals, user needs, technology, and brand become one coherent product. I use research, data, AI, and technical judgment to reduce complexity, make better decisions, and build experiences that can ship, perform, and scale.
Every choice should serve a clear purpose, improve the experience, and create long-term value—not simply add another visual layer.
Selected clients & collaborations
Brands and collaborators: INDX-ONE, NIKA AGENCY, DOTO, LIBRERÍAS GANDHI, TRIBU — CULTURA COLECTIVA, CC NEWS, ECOOSFERA, TELCEL, LA CORONA, IBERO, MEDRENT, VETMEDICYN, LATTITUDE, ITZEL, PODEMOS PROGRESAR, CAPITAL DIGITAL, 3DEVS, THE CLEAN INDUSTRY, TV AZTECA — REVISTA CENTRAL, EXCÉLSIOR, GRUPO EXPANSIÓN, ANDRÓMEDA, CYCLOKINETICS, GRAY MATTER, MST, CANVAS AGENCY, COMUNA 52, IDEARIALAB, CREATIVE PROPULSION LAB, ARTHUR & SONS, GRUPO SAC PUBLICIDAD, EL FILDEO, ÓPTICAS KAUFFMAN, ALGRANÁ.
I help brands design, launch, and scale websites and digital products through strategy, UX, product design, AI, motion, and data.
My work is grounded in real user needs and measurable goals.
I challenge assumptions, simplify complexity, and turn strategy into clear, intuitive, scalable experiences across SaaS, ecommerce, finance, education, healthcare, and media.
From startups to enterprise teams, I focus on continuous improvement, conversion, and performance.
I build products that are useful, measurable, and ready to evolve for long-term growth.
Services
I help teams define, design, build, and improve websites and digital products through research, AI, motion, data, and technical execution.
Websites and digital products designed, built and prepared to operate as complete business systems.
From a corporate website or e-commerce experience to a product platform, the work covers the complete journey: defining what needs to be built, organizing information and user flows, designing the interface, creating reusable components, developing the experience and preparing it for production.
The result is not just a visual redesign or a set of screens. It is a functional digital product built around business goals, customer journeys, content, technology, conversion and future growth.
Includes: Product strategy · UX research · Information architecture · User flows · UX/UI design · Responsive design · Prototyping · Design systems · Reusable components · React · TypeScript · Astro · Front-end development · APIs · Deployment
Content management systems designed around how the business actually works.
Instead of forcing every company into the same website template, the content structure is designed around its real operation: products, services, markets, languages, campaigns, resources, teams or locations.
A custom or headless CMS allows internal teams to create pages, update products, reuse components, manage translations and publish content without depending on a developer for every change.
For larger organizations, the system can also support permissions, editorial workflows, preview environments, staging and content governance.
Includes: Custom CMS · Headless CMS · Strapi · Content modeling · Structured content · Reusable components · Dynamic pages · Product catalogs · Localization · Multilingual content · Roles & permissions · Editorial workflows · Preview · Staging · Content migration · APIs
Production-ready websites built for speed, accessibility, security and long-term reliability.
Quality is built into the product—not fixed after launch. Performance, accessibility, security and technical QA are considered throughout design and development to ensure reliable experiences across devices and users.
This includes optimizing Core Web Vitals, meeting WCAG accessibility standards, improving semantic implementation, reviewing code quality and applying security protections where needed.
Existing platforms can also be audited and improved, identifying performance, accessibility and technical issues before they affect users or business results.
Includes: Core Web Vitals · Web performance · WCAG 2.2 AA · Accessibility · Semantic HTML · Responsive QA · Security headers · CSP · Code review · Technical QA · Automated testing · Staging · Release gates · Regression testing · Performance audits
Build websites that search engines and AI systems can understand and retrieve more effectively.
Search visibility starts with architecture—not keywords added after launch. Content, navigation and relationships are structured for Google Search and AI-assisted discovery.
Technical SEO, structured data and semantic content make it clear who the business is, what it offers and how its information connects.
For AI search, the focus is not on promising placement in ChatGPT or Gemini, but on making content clear, crawlable and easier for generative systems to retrieve and understand.
Includes: Technical SEO · AEO · GEO · AI Search · Information architecture · Schema.org · Structured data · Semantic HTML · Metadata · Internal linking · Entity architecture · Sitemaps · Canonicals · Hreflang · International SEO · Search Console
Connect the website to the systems that turn visitors into real business opportunities.
A website should not end when someone submits a form. Customer journeys can be connected directly with CRM, sales and marketing systems so leads arrive with the information teams need to understand where they came from, what they were interested in and what should happen next.
Forms, campaigns, CRM workflows, advertising platforms and APIs are integrated as part of the product rather than added as disconnected tools after launch.
This can include HubSpot, Zoho CRM, Google Ads, Meta, LinkedIn and custom API or webhook integrations.
Includes: HubSpot · Zoho CRM · CRM integration · Lead forms · Lead routing · Marketing automation · APIs · Webhooks · Google Ads · Meta Pixel · LinkedIn Insight Tag · Campaign tracking · Attribution · Conversion workflows
Know what users actually do—and connect those actions to business results.
Analytics is designed alongside the product, not added after launch. Key interactions are measured—from forms, product views and searches to downloads, campaign visits and meaningful conversion events.
Using Google Analytics 4, Google Tag Manager and a structured dataLayer, the website creates reliable data to understand user journeys, evaluate campaigns and identify conversion opportunities.
The goal is not simply having analytics installed. It is understanding where users come from, what they need, how they interact and what ultimately converts.
This connects website behavior, marketing activity and business outcomes, creating a foundation for CRO and continuous improvement.
Includes: GA4 · Google Tag Manager · dataLayer · Event taxonomy · Key events · Conversion tracking · Funnels · User journeys · Google Ads · Heatmaps · Contentsquare / Clarity · Dashboards · CRO · Experimentation
Built beyond the interface
A website is not just a page.
It is an operating system for content, acquisition and growth.
Its real value becomes clear in use: when your team can respond to new needs, introduce a business line or enter another market without starting over. Each new stage should build on what is already there and expand what it can do, without turning every change into a separate project.
Custom CMS structures, reusable components and editorial workflows make it easier to manage products, services, markets, languages and campaigns without rebuilding the experience for every update.
Technical SEO, structured data and content architecture help search engines and AI systems understand what the business offers, how information connects and which content is relevant to each search intent.
Forms, CRM integrations and campaign data connect user intent with sales and marketing workflows—carrying useful context from the website into systems such as HubSpot or Zoho.
GA4, Google Tag Manager and a structured dataLayer connect user behavior, acquisition and conversions to reveal how people use the product and where performance can improve.
Core Web Vitals, WCAG accessibility, semantic implementation, security hardening and technical QA are treated as product requirements—not problems to address after launch.
Agentic and AI-assisted workflows support research, prototyping, development, testing and documentation, while human review, version control and validation maintain quality and control.
“Design needs? Gio is the answer. He brings total peace of mind and unmatched quality to everything he touches. The man has skills that are out of this world! 🙌”
“Giovanni is a proactive, dedicated, and curious professional, always focused on improving the user experience while aligning with business objectives. He continuously learns and enhances his skill set, offering solutions from multiple perspectives, including backend, SEO, and advertising. He is highly adaptable and a fantastic team player.”
“Giovanni is a committed professional who takes ownership of projects. His adaptability, self-learning ability, and versatility make him highly skilled in his field.”
“Giovanni is a proactive professional who consistently gives everything needed to ensure any project he's involved in is a success. He is an excellent photographer and designer—truly a pleasure to work with.”
“Giovanni has a strong capacity for abstraction and timely problem-solving. He consistently finds effective solutions to the challenges he encounters.”
“It's a pleasure working with Giovanni. He's highly professional, talented, and dedicated. He always puts in maximum effort, and it shows in the quality of his work. His keen eye for detail and ability to communicate ideas effectively make him a great asset. I highly recommend working with him.”
“Giovanni excels at project execution. He effectively organizes workflows and pays great attention to detail, ensuring the best possible outcomes.”
“It's a pleasure working with Giovanni. He's highly professional, talented, and dedicated. He always puts in maximum effort, and it shows in the quality of his work. His keen eye for detail and ability to communicate ideas effectively make him a great asset. I highly recommend working with him.”
“Giovanni is an outstanding professional—innovative, dedicated, and committed to delivering high-quality results. He is always willing to help and provide valuable solutions to the team.”
“Working with Giovanni has been a great experience. He is highly proactive, creative, and possesses deep expertise in his field. His strategic mindset makes him a valuable partner in any project.”
“Giovanni is a highly skilled, responsible, and efficient professional in every aspect. Every project he takes on is handled with the utmost professionalism, creating unique and functional solutions that meet requirements perfectly. An excellent leader and teammate.”
“Gio is an outstanding Product Systems Consultant with a blend of strategic thinking and hands-on execution. He brings strong product design skills, a data-driven mindset, and an enthusiastic, proactive attitude that elevates every project he touches.”
From strategy to launch, I connect business, UX, AI, design, engineering, and data to build digital products that perform, scale, and drive measurable growth.
I lead the full process—from research and product direction to UX/UI, motion, systems, and delivery—keeping decisions connected and execution moving without loss of context.
I use business goals, user insight, market context, and data to define what truly matters before teams invest time and capital in building.
I combine visual craft with SEO, CRO, analytics, accessibility, and experimentation to improve clarity, conversion, adoption, and long-term growth.
I bridge design and engineering through design systems, AI-assisted prototyping, vibe coding, front-end direction, and QA—moving ideas from Figma to production with less friction.
I work directly with founders, stakeholders, and teams through transparent decisions, structured workflows, and clear communication—keeping alignment high and surprises low.
How I work
I turn business goals into scalable websites and digital products through strategy, UX research, web and product design, AI, motion, SEO, data, and technical delivery.
Photo & video
Photography, video, and campaign assets created strategically to strengthen brand storytelling, consistency, and conversion across websites, ecommerce ecosystems, and digital channels.
